Who we are
Artizenway is a social enterprise that aspires to serve artisans in underprivileged communities through providing financial support, collaborative design and execution, market access, and fair trade practices.
Our goal
Our goal is to support Pakistani artisan collectives and communities by designing unique home decor as per the US aesthetics and market needs and working directly with the artisan collectives to make our designs come to life. Our artisans are paid fair wages for the work completed. We work very closely with the collective to make one-of-a-kind designs and produce handmade baskets, rugs and cushion covers. With Artizenway’s support, artisans are able to be independent, gain new skills, and develop sustainable livelihoods that support economic development for their communities.
What we do
We study ever-changing market trends to pin-point consumer demand and make designs on graphic design software that meet those design specifications. We print those designs and communicate it with our artisans to get their feedback, and adjust the designs according to the intricacies of the given crafting method. We continuously iterate with our artisans to convert those designs into real life pieces. The end result are evergreen designs that are made working backwards from what the handmade lovers are looking for.
How we do it
Our production strategy varies depending on the craft, as we contractually hire artisans and make our handmade cushion covers in-house in our own production workspace in Karachi, and we pay our artisans directly. For our baskets and rugs, artisans are engaged in their own village communities.
From our hands to yours
Meet the Artisans
Baheerah
“I learned basketry from my mother, and I feel very fortunate to have the opportunity to use this skill to support my family and will continue to teach my children this craft.”
Neelum
"Working with Artizenway has allowed my family to live more comfortably. I feel my craft is now getting recognition internationally. Previously I made baskets that earned a meagre income which was not enough to support my family.”
Memona
“Making these handcrafted pieces pulls our community together. It gives us a sense of belonging and opportunity to connect with women around our village.”
